Getting found on the Internet is the primary online concern of all businesses. But getting found on the Internet takes time, an online strategy and requires plenty of work. Here are top ways of getting found on the Internet: Structure your site around keywords you...
Being in the marketing business requires an expert to constantly learn new techniques. The days of running TV ads on 3 networks, buying ads in a few national magazines and using a network of daily newspaper publications is long gone. Now more than ever, content...
To many, blogging is passé. It seems so yesterday. For those that have blogged, and stopped, and started again, you know what I mean. But blogging remains one of the most impressive ways to build content for your marketing platform and website. So let’s start by...
This is an interesting question. While Groupon and others do an amazing job in merchandising the offer strategy to businesses (see GrouponWorks.com), the reality is that the math, and the loyalty factor, often times doesn’t add up. In our town of Steamboat Springs,...
We’ve all heard that content is king, and while that’s true, many companies forget the first step actually begins with building a keyword list. That’s because Google and other search engines match keyword searches to the pages that best fit a person’s search request....
