Social messaging is different than traditional marketing writing. Social media copywriting should take a more honest approach, with minimal (if any) puffery found in other form of advertising.
Current best practices for social messaging suggest that writers take a thoughtful, honest approach. Social media vehicles are not the place for extensive puffery, bragging or self-promotion. Consistency is the key.
And please know that writing on the Internet (such as responding to a blog post or putting something on Facebook can last a long time. So think before you write.
Fireball helps growing companies with social messaging. We can help you get going with a blog, show you how to interact and participate with LinkedIn, help create a unique Facebook Fan Page, and give you the ins and outs of social messaging.