John, Author at Fireball Marketing

The Lost Art of Positioning

In the marketing craze of social media, it seems that there’s one thing that many new marketers forget: the art of the product positioning. Maybe it’s because with multiple social media platforms and instantaneous web posting, it’s easy to get carried away by the...

How to Get Found on the Internet

Content and Writing, eCommerce, Social Media Management, Websites

Getting found on the Internet is the primary online concern of all businesses. But getting found on the Internet takes time, an online strategy and requires plenty of work. Here are top ways of getting found on the Internet: Structure your site around keywords you...

In Marketing, Give First to Get Later

Inbound Marketing

This seems to work well in our personal lives, but in our business? Well, yes, you do have to give to get. Let me give you some examples. Let’s say you want to turn your static website into something more interactive. You want to build a community of people interested...

Social Media: The Good, the Bad and the Ugly

Social Media Management

Being in the marketing business requires an expert to constantly learn new techniques. The days of running TV ads on 3 networks, buying ads in a few national magazines and using a network of daily newspaper publications is long gone. Now more than ever, content...

Why Blogging is Still an Important Part of Any Marketing Strategy

Social Media Management, Videos

To many, blogging is passé. It seems so yesterday. For those that have blogged, and stopped, and started again, you know what I mean. But blogging remains one of the most impressive ways to build content for your marketing platform and website. So let’s start by...

The Lost Art of Positioning

In Marketing, Give First to Get Later

Recent Posts

Archives