The Lost Art of Positioning

The Lost Art of Positioning

In the marketing craze of social media, it seems that there’s one thing that many new marketers forget: the art of the product positioning. Maybe it’s because with multiple social media platforms and instantaneous web posting, it’s easy to get carried away by the...
In Marketing, Give First to Get Later

In Marketing, Give First to Get Later

This seems to work well in our personal lives, but in our business? Well, yes,
you do have to give to get. Let me give you some examples. Let’s say you want to turn your static website into something more interactive. You want to build a community of people interested...