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How to Get Found on the Internet

How to Get Found on the Internet

Content and Writing, eCommerce, Social Media Management, Websites

Getting found on the Internet is the primary online concern of all businesses. But getting found on the Internet takes time, an online strategy and requires plenty of work. Here are top ways of getting found on the Internet: Structure your site around keywords you...
Social Media: The Good, the Bad and the Ugly

Social Media: The Good, the Bad and the Ugly

Social Media Management

Being in the marketing business requires an expert to constantly learn new techniques. The days of running TV ads on 3 networks, buying ads in a few national magazines and using a network of daily newspaper publications is long gone. Now more than ever, content...
Why Blogging is Still an Important Part of Any Marketing Strategy

Why Blogging is Still an Important Part of Any Marketing Strategy

Social Media Management, Videos

To many, blogging is passé. It seems so yesterday. For those that have blogged, and stopped, and started again, you know what I mean. But blogging remains one of the most impressive ways to build content for your marketing platform and website. So let’s start by...
Daily Deal Websites: Good or Bad for Local Business?

Daily Deal Websites: Good or Bad for Local Business?

Lead Generation, Social Media Management

This is an interesting question. While Groupon and others do an amazing job in merchandising the offer strategy to businesses (see GrouponWorks.com), the reality is that the math, and the loyalty factor, often times doesn’t add up. In our town of Steamboat Springs,...
Why Keywords are the Building Blocks to Content

Why Keywords are the Building Blocks to Content

eCommerce, Social Media Management, Websites

We’ve all heard that content is king, and while that’s true, many companies forget the first step actually begins with building a keyword list. That’s because Google and other search engines match keyword searches to the pages that best fit a person’s search request....

Recent Posts

  • The Lost Art of Positioning
  • How to Get Found on the Internet
  • In Marketing, Give First to Get Later
  • Social Media: The Good, the Bad and the Ugly
  • Why Blogging is Still an Important Part of Any Marketing Strategy

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